Category Archives: Internet Marketing Basics

The Two Facades of Internet Marketing—Profit or Bankruptcy for your Home-Based Business

The Two Facades of Internet Marketing—Profit or Bankruptcy for your Home-Based Business The information superhighway—or what we commonly know as the Internet—is built as a network of reliable information resources. With the Internet used in conjunction with computer system applications, the transmission of useful information is faster, more accurate, and such information can be accessed by almost anybody who needs such information for their personal use and other purposes it may serve them. That is the Internet […]

Read more

Today’s Definition of Marketing. Has it Changed?

Today’s Definition of Marketing. Has it Changed? With the continued proliferation of the Internet, the meaning of the word “marketing” also proliferates. There seem to be as many definitions of marketing as there are marketers. Many see marketing as a series of tactics or gimmicks. Some push pyramid programs [multi-level marketing (MLM) or network marketing] as the way to successful marketing. Others may say the Web has made traditional marketing obsolete. I say the Internet has expanded […]

Read more

Relating and Integrating Search Engines to your Internet Marketing Strategies

Relating and Integrating Search Engines to your Internet Marketing Strategies You have probably heard several “rags to riches” stories about individuals who have succeeded in their respective Internet marketing careers. From their “makeshift offices” located on the basements of their homes or their bedrooms and a personal computer unit that is almost “outdated”, they are now earning thousands of dollars every month and building an “Internet marketing empire” that is expected to deliver several hundred thousands to […]

Read more

The Importance of Article Marketing in Your Promotions

Without marketing efforts, your online business will flop. You have to let the people know you’re online and what you’re all about. One way to easily and inexpensively market your business is by either writing articles or hiring someone to write them for you. The purpose of these articles is that they can be used to promote your website through the use of backlinks in the articles. Plus, it’s smart strategy for search engine optimization. These articles […]

Read more

Marketing with CPA Offers

CPA or cost per action is another way that marketers can make money. It’s a type of affiliate marketing that can make a steady profit if you select the right offer. In this type of program, you can earn a variety of different ways. You can make money either through pay per lead, pay per click, cost per lead, cost per sale, cost per click or pay per sale. Sometimes you’ll see those terms used interchangeably, but […]

Read more

Give Your Readers the Chance to Opt In to Your List

Once you have a website and you know how to use keywords to get traffic directed to your products, the next step is to make sure you keep those customers as repeat customers. You do this by offering what’s called an opt in offer. An opt in means that the visitors to your website choose to receive (via email) a free gift or more information from you about what you have to offer them. This helps to […]

Read more

Get Familiar With ClickBank and PayDotCom

As an info product creator or someone who promotes products for others as an affiliate, you’ll want to know the difference between ClickBank and PayDotCom. You’ll find both pros and cons in both of these major marketplaces. Some people have chosen to use both online marketplaces in order to have the best of both worlds. Something they have in common is that both marketplaces have info products and both offer a wide selection of niches. One difference […]

Read more

Beware of Buying Into Blackhat Marketing Methods

In the race to have your website ranked highly in search engine results pages, don’t fall for blackhat marketing methods. Blackhat marketing is a term used to refer to marketing that isn’t ethical. Instead of focusing on productive, long term strategies, those who practice blackhat marketing are looking for quick, short term results. Not only can blackhat marketing traps negatively influence customers, but they can also result in your site be permanently banned from search engines. Since […]

Read more